The initiative further scaled up to sensitize women in the informal settlements of Nairobi on MIYCN through women groups/ Savings and Credit Cooperative Organization (SACCOs) and Investment clubs, establish a strong network of agro-processors, food marketers and private sector nutrition champions to propagate the MIYCN agenda within the private sector and advocate for BBPC within the private sector. This is to ensure that key knowledge and practice gaps for women in the urban informal settlements are minimized/ reduced to enable improved maternal and child outcomes in these areas. 

Furthermore, the project will collaborate with young agri-preneurs from Kirinyaga and Embu Counties, among them are beneficiaries of UNICEF led Agricultural Technology initiative that promotes agriculture as a viable career option among young people by the use digital technology in agriculture to increase production and profitability.  It will also support the young agri-preneurs with sub-contracting and market linkages for their agricultural produce leveraging the Agricultural and retail Business membership Organization affiliated to KEPSA. This collaboration will not only support the growth of these entrepreneurs but also expand the availability of nutritious food options in urban and rural areas, contributing to improved dietary diversity and nutrition outcomes for residents. It will also improve household incomes through the empowered young men and women. By fostering partnerships and empowering local young entrepreneurs, the project aims to create sustainable solutions to food insecurity and malnutrition in these communities.